Paul Kiewiet, Keynote Speaker     Paul Kiewiet, MAS, is the past Chairman of the Board of Promotional Products Association International (PPAI). His day job is Vice President, Incentive Marketing, CorpLogoWareLLC. He has more than thirty years experience in advertising, marketing, sales, point of purchase, premiums and incentives, sales promotion and promotional products. Winner of six Golden Pyramid Awards, Kiewiet is a frequent contributor to industry trade publications and industry speaker/facilitator.

The Experience Economy The Value of Corporate Events
Thursday, May 8^th 2008, 10 AM to 11 AM

In today’s economy, marketers must deliver more than goods or services. To generate desired results with internal and external audiences, it is critical to deliver memorable experiences. Whether the objective is aligning employee behaviors to corporate goals or inspiring consumers to purchase again and again, “if it doesn’t go WOW, it doesn’t go.” Every area of performance and service motivation and recognition must include methods of turning the mundane into a memorable experience. Creating experiences means infusing the brand with positive memories and pushing beyond that into transformations. Promotional marketing needs to be more than a program. It needs to be a highly memorable experience that transforms performances to new levels.

You'll learn about
Avoiding commoditization through experience-building.
The differences between commodities, goods, services and experiences.
The role of promotional products in creating memorable and transforming experiences.
The progression of value — how to differentiate your offerings.